(Part 1 here).
Black Diamond, Fun Cheez
BD exec, brainstorming: "I have a great idea... Let's cut cheese into funny shapes, create an absolutely inane brand imaging with an idiotic mascot, and sell it for four times the normal price!"
Cheese pieces made into fish, dinosaurs and moon shapes, uh? Because we all know that kids won't eat anything if it's not "fun"! Slices of cheese: boring. Bright colors and cartoons on the packaging: now you're talking! Never mind that advertising directly to kids is illegal here; there are great litigators who can always argue that this packaging is targeted to grab the parent's attention, and not intended for children at all.
People, you are obviously allowed to do whatever you want with your own money, and this is just my humble opinion here. But I think that going for the "fun" cheese, and the "fun" yogurt, and the "fun" juice, and the "fun" cereal, seems to be the first step towards a reliable path of your kids insisting to eat "fun" animal-shaped chicken nuggets every day and starting to refuse not-made-for-kids normal food. I mean for crying out loud, kids naturally like cheese, no? It's not broccoli or eggs here, does it really need to be "funned" up???
And if you absolutely insist on creating shapes with your food, which you know, I'm all for once in a while, I have two easy-on-the-wallet words for you: cookie cutters.